It started in 2005 and is now one of the biggest social media platforms of the 21st century. Yes, we are talking about YouTube: home to more than 37 million creators worldwide. In fact, it is more than just a social media platform, as YouTube Statistics show that it is also the 2nd largest search engine after Google. This means that not only can YouTube get your work the recognition it needs, it can also generate much-needed traffic for your content.
With over 122 million active users viewing more than 1 billion hours of content daily, no wonder YouTube is the primary source of living for many, thanks to monetization opportunities the platform offers! If you, too, are eyeing this golden opportunity, this is the best guide for how to make YouTube videos and become a successful creator. Here is how you can make a career on YouTube in 11 easy steps.
Step 1: Be clear about your idea of success
There is nothing wrong with defining success in terms of money. Yet, it means so much more than that for many people. Success is quite a subjective term, from hitting the highest views to getting an influx of subscribers, so it is vital to get your priorities straight. And no matter how you choose to define what success is for you, make sure you believe in what you feel and focus on achieving that while you have the fun, of course. Because by doing what you love and loving what you do, success is guaranteed.
Step 2: Create a channel that stands out in the crowd
With millions of creators already doing their thing, your journey towards making a successful career on YouTube starts with your channel. Since your YouTube channel is your most prominent identity on the social media platform, ensure that you stand out from the crowd. The latest YouTube Statistics suggest that an average YouTube visitor checks out at least 8.89 pages per day. Make sure that you create the right impact from things like your channel icon, banner, and name. Go for logos and names that define what your channel genuinely stands for. Try and adopt a unique style, which you can deliver upon consistently. Keep updating when you feel the need to keep up with your channel’s mood, growth, and success.
Step 3: Thoroughly plan your content
YouTube is a place that’s got everything that one might want to see at a single place. From content that is good to content that makes absolutely no sense, YouTube is like a global content hub. So the only thing that will drive people into watching your work is the content you plan to deliver. Begin by carefully picking up your niche. It can be anything from travel, food, fashion, podcasts, automobiles, or even basic general knowledge. Whatever you decide, make sure you stick to it, at least at the beginning of your YouTube career.
Once you know the niche you would be working on, start by thoroughly planning your content. Make a blueprint of everything ranging from what you will do, how you will do it, and what will be next once you do it. And while you are at it, make sure you believe in yourself because nobody knows what the next viral trend is in this age of social media.
Step 4: Make a visually appealing video
Since YouTube is everything about visual appearances, make sure you deliver your content in a way that captures the audience. There is no compulsion to use a professional camera or audio-video editing software; even something as simple as a webcam can do the trick. Just make sure the video is stable, clear, to the point, and aesthetically beautiful. And if you feel the need for a helping hand, then you can use a handy professional video maker tool that can help you create eye-pleasing videos in no time. Once you’ve got your content beautifully represented through a video, you are ready for the next step.
Step 5: Be SEO-friendly
Now that you are ready with an adorable video representing your content, the next most significant thing is to make sure that people discover it. After all, you don’t want your content to be limited to a handful of users over the years. This is where healthy search engine optimization (SEO) practices come into the picture. People use YouTube as a search engine to discover new content without actually looking for a specific creator. If you happen to use the right keywords, there are chances that your content will shine every time someone does a relevant search.
Keeping your content fresh, unique, and appealing does half the job of being SEO-friendly. Additionally, you can optimize the description, keywords, sharing links, embeds, etc. Use the words that generate the highest traffic for specific information. Search tools such as Google Keyword Planner can choose the best keywords for things like video title and keywords. For the video description, make sure to use the keywords 3 to 4 times to generate traffic and optimize your videos for mobile. Lastly, be up-to-date with the latest trends to reap the maximum benefits.
Step 6: Engage with your viewers and build relationships
If you’ve nailed Steps 1 to 5, we are sure that your videos have now started garnering organic views that must be helping your channel grow. To further accelerate your success, make sure you engage with your viewers. You can start by replying to comments that your content receives and making videos that the viewer demands. This will increase your content’s fan base and make it more dynamic. The next task is to build relationships with other YouTubers and fellow channels. You can achieve this through collaborations, communication, and a healthy appreciation of other people’s work.
Step 7: Be consistent
Running a channel that is rapidly growing is a huge responsibility. Amidst all the success, don’t forget how far you have reached. Be consistent with your content, no matter how complicated things get. Plan your videos and make sure you take the time to shoot, edit and upload quality content. Do not compromise with your content quality due to the scarcity of time.
Step 8: Use YouTube Analytics
Being one of the most influential social media platforms today, YouTube offers several tools for creators to unravel the full potential of their work. One such tool is YouTube Analytics. A tool that gives you a dedicated analytics section, tailor-made for your channel, YouTube Analytics can come in handy in analyzing how your videos are performing. Crucial information such as target demographics, viewer age group, channel performance, revenue, etc., can be used to understand what works for the audience and why a particular video failed to make the impact you imagined.
Step 9: Monetize, market, and start earning
Once your channel has gained substantial subscribers, and your videos have garnered a good amount of watch time, you can move ahead and monetize your channel via tools like YouTube Partner Program, YouTube AdSense, Marketing, Merchandise, etc. To start, make sure to have a good standing with at least 4,000 valid public watch hours in the previous 12 months and 1,000 subscribers.
Step 10: Use social media platforms
The key to a successful YouTube career goes beyond YouTube. Use other social media platforms like Facebook, Instagram, Twitter, etc., to increase your reach. Create your channel’s social media profile to interact and engage with users around the globe. Use platforms to help people reach your YouTube Channel and reap maximum benefits.
Step 11: Be Determined and Patient
The most significant difference between those who quit and those who make it big is their attitude. Make sure you follow all the steps mentioned above and be patient and determined. Never let go of your consistency, no matter how late success arrives at your doorstep. Even in the face of a successful YouTube career, do not lose out on what you stood for once. Be determined to improve and deliver better every day.
So, there you go. With all this information to help you out, you are ready to start your journey to become a successful creator on YouTube. And while there’s a lot that goes into building a career that can earn you a living, for starters, all you need is a little creativity, determination, focus, consistency, and a positive attitude. If you feel like quitting someday, remember that every YouTube sensation was once a newbie looking to make it big. So don’t lose hope, for anything is possible.